Photos by the wonderful Douglas Robar
  • Christian Holst

    Co-founder of Baymard Institute

7 Key Findings Learned from Testing the World's Leading Mobile E-Commerce Sites

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In this talk, Christian Holst, research director at the Baymard Institute, will share their newest checkout usability test findings, uncovered during the past 8 years of large-scale testing of leading e-commerce sites and from working with clients like Etsy, Nike, Office Depot, Sears, Lenovo, John Lewis, Carnival, T-mobile,, The North Face, etc. You will walk away with actionable insights that you can apply to your own mobile e-commerce optimization projects. You can take a sneak preview on some of the research findings at