Checkout and web-payment is a pain that we have almost gotten used to. But in 2017 the browsers come to the rescue, introducing APIs to smooth out the flow for better user-experience (think one-click checkout - but for real) and thereby better conversion rates.
The same thing applies for login, where we have accepted typing complex credentials on our tiny mobile screens minutes after having just signed up on our desktops.
In this talk we will look at how we can progressively use these new browser-features, and maybe even take a look at what offline can bring to our webshops and how sharing is also becoming to much easier.